MN Generation
About Us
A family-owned American brand, built on community, performance, and ten years of obsession with quality activewear.
Our story
MN Generation is one of America's leading activewear and supplement brands. We are a family-owned business based in the US, with a community that has grown well beyond what we ever imagined.
It began on 22 August 2016, when two mates — Nathaniel Anthony and Chris Anastasi — launched a website from a study desk. They put their first range of clothing online and hoped a few people would buy it.
Almost ten years on, that same passion is what drives the business. Today we ship to over 160 countries, employ more than 50 people across marketing, creative, ecommerce, customer service and warehouse teams, and run the whole show out of our 5,000 sqm facility in the US.
What we stand for
Quality first
Community over hype
Built in the USA, for the world
By the numbers
- 10 years in business
- 160+ countries shipped to
- 50+ team members
- 5,000 sqm US HQ